Kobe Bryant Jersey Sells For $2.73 Million A jersey worn by Kobe Bryant during his rookie season just auctioned for a whopping $2.74 million. The No. 8 jersey was worn by Bryant during the 1997 playoffs, when the Lakers were eliminated by the Utah Jazz in the second round. Twenty-six people placed bids on the jersey. The buyer’s identity has not been made public The value of Kobe Bryant memorabilia has skyrocketed since the Hall of Famer’s death in 2020. Why are we seeing all these record-setting auctions for sports memorabilia?